Dennis Ayotte

San Antonio, Texas

Dennis Ayotte

I build marketing functions that don’t exist yet.

Seventeen years in marketing, eleven of them leading agency teams — most recently as Chief Operating Officer at Leadhub, where I directed more than $1M a month in media across 115 accounts and grew the company from 18 people to more than 30.

Before any of that, I was a reporter. I ran the newsroom of a bilingual weekly for six years, grew its circulation from 50,000 to 90,000, and built its first email list from zero to 100,000 subscribers. It taught me more about deadlines and audiences than anything since.

In between I’ve built three departments from nothing, won $2M in new business at a 50% pitch rate, and launched a professional soccer club that had no history, no roster and no fans.

Documents

Recent work

Built before applying

Television sells time inside the show. Telly sells space beside it.

Read the playbook →

A complete go-to-market for Telly’s advertising business — positioning, the B2B engine, a sales enablement kit, a campaign with finished creative, and a first-ninety-days plan. Seven pieces, written and designed before I applied for the job.